Job Description

Digital Marketing Job Description

The Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services online. The role involves using various digital channels to reach customers, build brand awareness, and drive website traffic and engagement. The Digital Marketing Specialist also works closely with other departments to align marketing strategies with overall business goals.

Job Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility and engagement.
• Manage marketing campaigns across various digital platforms including social media, email, content marketing, SEO, and PPC.
• Monitor and analyze campaign performance using web analytics tools, providing actionable insights to improve results.
• Conduct market research to identify trends and target audiences for better audience segmentation.
• Create and manage engaging content for websites, blogs, and social media channels.
• Optimize website content for SEO to improve search engine rankings and drive organic traffic.
• Collaborate with graphic designers and other team members to create visually appealing marketing materials.
• Manage and build relationships with external vendors and agencies for digital marketing services.
• Stay up-to-date with digital marketing trends and best practices to ensure competitive advantage.
• Develop reporting frameworks and regularly report on ROI, conversion rates, and campaign effectiveness.

Additional Details

Job Requirements

Company Details

Client Of Cafyo

Automobiles | Raipur, CG