Job Description

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with the automotive industry's trends and best practices.
• Identify target audiences, personas, and segments to tailor marketing efforts effectively.
• Monitor industry trends and competitor activities to stay ahead of the curve.

Search Engine Optimization (SEO):

• Optimize website content and structure for search engines to improve organic rankings.
• Perform keyword research and analysis to identify opportunities for increased visibility.
• Implement on-page and off-page SEO techniques to drive traffic and improve conversion rates.

Search Engine Marketing (SEM) and Paid Advertising:

• Create and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Bing Ads.
• Monitor ad performance, adjust bids, and optimize ad copy to maximize ROI.
• Utilize retargeting and display advertising to reach potential customers effectively.

Social Media Marketing:

• Develop and execute social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create engaging content, including images, videos, and articles, to build brand awareness and foster community engagement.
• Analyze social media insights and metrics to refine strategies and improve engagement.

Content Marketing:

• Develop a content calendar and create high-quality, relevant content such as blog posts, articles, infographics, and videos.
• Optimize content for SEO and distribute it through various channels to reach the target audience.
• Collaborate with subject matter experts to ensure accurate and informative content.

Email Marketing:

• Create and manage email marketing campaigns, including newsletters, product updates, and promotional offers.
• Segment email lists and personalize content to increase open rates and conversions.
• Monitor email campaign performance and optimize for better results.

Analytics and Reporting:

• Utilize tools like Google Analytics and marketing automation platforms to track and report on key performance indicators (KPIs).
• Provide regular reports on digital marketing campaign performance and make data-driven recommendations for improvements.

Conversion Rate Optimization (CRO):

• Analyze user behavior and website traffic to identify opportunities for improving conversion rates.
• A/B test landing pages and CTAs to optimize the customer journey and increase lead generation.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's degree is a plus).
• Proven experience in digital marketing, preferably within the automobile industry.
• Proficiency in SEO, SEM, social media advertising, and content marketing strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Familiarity with marketing automation tools and email marketing platforms.
• Creative thinking and the ability to develop compelling digital content.
• Excellent communication and interpersonal skills.
• Up-to-date knowledge of digital marketing trends and best practices within the automobile sector

Additional Details

Job Requirements

Interview Details

Requirements Documents & Assets

Company Details

Client Of Cafyo

Recruitment/Outsourcing | Raipur, CG